International Cooperation Strategy Of Publishing Industry In Globalization

Publishing industry has been inevitably affected by the current tendency of globalization, whilst the whole industry is experiencing drastic transforms and integrations. In this tendency, publishers will face with more and more new operational circumstances, rules and methods. Hence, international cooperation, which is an important part of globalization strategy, becomes a necessary option for publishers to get further development.It is also a special time for Chinese publishers who are experiencing globalization, commercialization and digitization simultaneously. They should take advantages of international cooperation to solve the existing problems of marketing, management and technology in this special period.Through variety of international cooperation, Chinese publishers are able to gain capitals, technologies and management experiences from their foreign partners. By sharing some revenues from local markets, Chinese publishers can establish new competitiveness and reduce the...