Research On Kittler's Media Thoughts

With the advent of the era of smart media and converged media,media technology has brought about major changes in human communication and social development.At the same time,more and more scholars have re-examined the key significance of media research.As one of the representatives of European media theory,Kittler combines technology,discourse and power issues,regards the media as a broad cultural technique,and explores how the media can have a profound impact on the cultural,social and political environment.Kittler's thoughts become the theoretical cornerstone towards the issues such as media,technology,literature,and writing in the new media era.It is the profoundness,pioneeringness,complexity,richness,frontierness and uniqueness of his research that makes Kittler's research a hot topic in the study of journalism and communication.Therefore,on the basis of excavating the theoretical origins of Kittler's media thoughts,the paper attempts to clarify the innovative academic path of Kittler's re-contextualization attempt from the beginning of the specific media and media history research to the ontological level.The systematic review of Kittler's media thoughts not only provides multidimensional revelation on media research methods,paradigms and ideas,but also has an important practical guiding significance for contemporary media phenomena and media use.This paper is mainly carried out from the following three aspects:Firstly,exploring the theoretical origin of Kittler's media thoughts.The paper attempts find a starting point from the background of his family environment,educational environment and social environment,as well as the theoretical background of contemporary philosophers including McLuhan,Heidegger,Lacan and Foucault.Secondly,combing the main content of Kittler's media thoughts.By dividing the stage of Kittler's academic thoughts and clarifying the theoretical development trend,the key media concepts of "discourse network","information materialism" and "media ontology"are taken as nodes to clarify the inner path of Kittler's research from material media research to media ontology and form a more comprehensive and accurate understanding of Kittler's media thoughts.Thirdly,analyzing the contemporary values and controversial evaluations of the anti-humanist position and technical determinism in Kitller's media thoughts.It is hoped that the researchers can stand on a more dialectical standpoint and take a more open attitude towards Kittler's media thoughts.