Research On Adoption Behavior Of Enterprise User Of The Artificial Intelligence Technology

In recent years,artificial intelligence technology has developed rapidly and made remarkable achievements.As a revolutionary technology,artificial intelligence technology has just started in the enterprise application market,and the adoption of artificial intelligence technology by enterprise users has great advantages for enterprises to improve quality and efficiency,competitiveness and innovation ability.At the same time,for the artificial intelligence industry,the development of artificial intelligence technology has been identified as a national strategy.At present,the application of AI technology service is better in the field of individual,and the application of AI technology in the field of enterprise service is relatively small.In today's industrial upgrading,enterprises through the use of artificial intelligence technology,improve the production efficiency of the whole society,for the digital transformation of Chinese enterprises,to provide a new driving force for economic growth has become a hot topic.Therefore,through the research,more enterprise users actively adopt AI technology and successfully apply it to their own business,which is of great significance to enterprise users,AI technology service providers,AI technology industry and national strategic development.Based on the theoretical model of TOE framework,this study will follow the idea of technology adoption ? research analysis ?field recommendations by using the methods of literature research,normative research and investigation research.Through literature research,factor identification,build research model,put forward research hypothesis,and through the questionnaire survey to collect effective data,using SPSS and AMOS for later data processing.Through the analysis,it is found that in the initial stage of the application of AI technology,normative pressure,mandatory pressure,resource readiness and senior manager attitude are the main factors,while relative advantage and responsibility have relatively small impact on the adoption of AI technology by enterprise users.The study identified and found the important factors that affect the adoption of artificial intelligence technology services,through the positive impact of these factors,enterprise users,artificial intelligence technology service providers and industry organizations,according to the suggestions and methods provided in this paper,can be targeted to affect the relevant factors,and then affect the adoption of artificial intelligence technology results of enterprise users.