Research On Design And Construction Of Vertical Reading Community From The Perspective Of Situational Elements

In the context of knowledge sharing,the characteristics of sociability and group in mobile reading are appearing gradually,the methods and demands of mobile reading are also changing.The mobile reading platform with a single reading function can no longer meet the needs of users.Meanwhile,the concept of community has gradually immersed in various Internet product designs,and the vertical communities meet the users5 demands of targeted information and socializing.Based on the above two points,the development of the vertical community of the mobile reading platform is an inevitable trend.Based on the changes of design concepts and the development frend of virtual communities,this paper proposes the construction of vertical reading community.Through literature research,user interviews,questionnaire survey,big data analysis and interdisciplinary cross-disciplinary research methods,combined with the relevant theoretical knowledge of scenario elements,the environment,users,enterprises and products are analyzed in detail,it draws the influence relationship between various elements,proposes the framework and key points of constructing the vertical reading community,and expresses the design concept of the reading community ecology of "'reading+social+retail" through design practice.