A Research On The Development Of Online Talk Show In China From The View Of Visual Spectacle

In the 1960 s,Guy Debord,a well-known French Marxist theory advocate,proposed the theory of “spectacle”,and he considered today's society as a “spectacle society”.Afterwards,the American scholar Douglass Kellner put forward the concept of “Media Spectacle” based on the spectacle theory.He arguing that the spectacle was a product of the standardization,homogenization or stylization of the cultural industry.The spectacle has become a basic principle of activities and daily life in the economic society,the medias attract the audiences,improve their influence and occupy the market by endless number of “spectacle”.Throughout China's Online variety show puzzle,the Talk Show is undoubtedly the most eye-catching one.Great changes have taken place in the content and form of the Talk Show which from Europe and the United States after more than two decades of development in China.In recent years,with the development of Internet technology,Talk Show have also shifted from TV screens to the Internet.From the earliest“Dapeng Talk Show” to the present “Let's Talk”,“Roast”,Online Talk Show have gradually developed toward the spectacle.The spectacle of Online Talk Show is a product of the Internet age,it is also the result of the interaction between spectacle theory and the real environment.What are the spectacle features of Online Talk Show?What are the reasons for the spectacle of Online Talk Show?What kind of impact does the Online Talk Show?What impact does the spectacle of Online Talk Show have?How do we avoid the malpractice of Online Talk Show spectacles?What will be the future of Online Talk Show?In response to these problems,I takes the current high-rate ratings Online Talk Show such as “Let's Talk”,“Roast” and “Morning Call 2017” as examples to analyze the online talk show from the perspective of spectacle theory.This article begins with an overview of spectacles and Online Talk Show,then summarizes the characteristics of the spectacle of the Online Talk Show,including visual spectacles,discourse spectacles,characters spectacles,interactive spectacles,and advertising spectacles,andbased on these characteristics in combination with the current Internet environment,analyze the reasons,the pros and cons brought by the spectacle of Online Talk Show and corresponding countermeasures,finally,I will look at the future development of network talk show programs from three dimensions:program role,program content,and program brand,in order to provide some feasible suggestions for its healthy development.