Research Assessment Of Samsung Mobile Advertising Effectiveness

As an important economic phenomenon in modern society,advertising has become the enterprises to improve market share,set up the enterprise brand visibility and reputation of important marketing tool,is the information dissemination activities,is the persuasion effect of cognitive or behavior to the public.In the fierce market competition,in order to make advertising effect is more prominent,the input-output ratio more reasonable,must carry on the reasonable analysis and research on advertising effect,reasonable and effective use of effective resources,to improve enterprise's core competitive ability has great significance.In this paper,from theory to practice to Samsung mobile advertising effects of exploratory research,hope to the enterprise in the future to provide the reference opinion on advertising strategy.Firstly,status of Samsung mobile phone advertising at home and abroad are reviewed,to find the theory basis of the research.Then the system analysisresearch type,research on advertising index,research methods,provide analysis basis for this.Through the establishment of evaluation process,andSamsung Electronics launched in the 2013 variable in high-end series of intelligent mobile phone Galaxy Note series and Galaxy S series product advertising in Beijing,Shanghai,Guangzhou,Chengdu four first-tier cities marketbackground,analysis of Samsung mobile phone consumers gender,age,consumption habits,the purchase plan,to accept the price,the market share ofthe six part,according to Samsung mobile phone consumers,market prospects,product strategy three aspects the conclusion.The transmission amplitudepattern(CSP)analysis index method,the advertisement effect analysis,cognitive reflection analysis of three methods are analyzed and summarized from the leveleffect of psychological effect and behavior two aspects,and finally puts forwardbrand led to the sales market strategy,make adjustments in the aspects ofinobile phone product design,advertising visual presentation,performanceimprovement and so,with a full range of marketing and promotional activities,should strengthen the Samsung mobile phone products online and off line toform three-dimensional marketing,advertising,through the image of spokesmen,star and a series of public figures by impact on the consumption of the general public,unified brand advertising communication structure,carry out effective advertising campaign;line to promotional activities,and combined with thecurrent affairs,such as the 2014 World Cup in Brazil in 2014,with the signing oflhe Super League Limited cooperation,and transformers film series patchadvertising and other promotional activities.In the advertising area in Beijing,Shanghai,mainly Guangzhou,second city,a large population,vast market area,the city positioning key of publicity for the region,first open the regional market,in a stable line market,online spread around.In the area of strategic choice,pay attention to the focus of the advertising;in the choice of media,the television,the network as the main media,to form a vibrant and powerful impact onconsumers in the visual,in newspapers and other print media as auxiliary,a full range of publicity,advertising structure adjustment,increase the new exposure;on the media,to national mainstream media,priority and TV(CCTV,Hunan TV,Jiangsu TV)choose popular television channel aimed at young people,such as sports,video channel,buy prime time advertising.This research adoptssummary analysis,find information,questionnaires and other forms,to understand the status of Samsung mobile phone advertising,find out the factorsto improve the process and influence,hoping to reduce the blindness of corporate advertising,to maximize the release of advertising effectiveness,and ultimately enable businesses to benefit from.