Analysis Of The Impact On Company Earnings By Investment Structure Of Publishing Media Industry

With the rapid development of China's cultural economy,the publishing and media industry has also received the attention of enterprises and investors.It is understood that some developed countries have taken the development of cultural media industry as a new economic growth point,even as an important pillar industry.In our country,the importance of cultural and economic industries is becoming more and more important from the government to the people.With the development of China's capital market,the position of publishing and media industry listed companies in the cultural economy is more important.The publishing media industry is the leading force in the development of cultural economy.The investment behavior and income of publishing media listed companies directly reflect the current situation and development trend of cultural economy.Under such a logical background,it is particularly important to study the investment structure and return of publishing media listed companies.From the point of view of investment structure,this paper analyses the general situation of investment structure of publishing and media companies and the relationship between investment structure and earnings,selects some quantifiable indicators to study their investment structure by empirical analysis,and analyses the correlation between investment structure and earnings according to the structure of the main body of investment,the structure of the source of investment funds and the structure of the purpose of investment funds.Shareholders' equity ratio and the increase of paid-in capital ratio will increase the company's earnings.We should enhance shareholders' shareholding ratio,adjust the ownership structure,maintain the relative concentration of equity,increase the ratio of paid-in capital,increase the efficiency of the use of equity funds,so that equity funds can better play its role and improve the company's earnings level.At the same time,we should find that companies in the publishing and media industry are in debt.The inefficiency of utilizing the funds of business lending affects the performance of the company's earnings.We should improve the efficiency of utilizing the funds of debt lending.We also find that the ratio of fixed assets to intangible assets has no significant effect on the earnings.Because the company's efficiency of utilizing fixed assets and intangible assets is not high,we should increase the ratio of fixed assets to increase the efficiency of utilizing intangible assets.Rate makes the company get bigger returns,reduce investment risks and improve profitability,which has a significant guiding role for the company's future strategic development,is conducive to strengthening the integrity of its investment structure,so that the company can invest more efficiently,obtain more returns and returns,is conducive to long-term investment,the scope of investment choice is more.Choosing a more cautious investment plan can ensure the expected return within the agreed period,and a reasonable investment structure can save the corresponding investment costs and increase the profits of the investment.