A Survey Report On The Media Involvement Of Chinese Living In Australia

Australia,as a country of many immigrants,gathers people from all over the world and gathers media from all over the world,so the media environment in Australia is relatively complex.Combined with the different social experiences of the Chinese people in Australia,to understand the different types of Chinese media usage in Australia and to learn more about the media environment of different types of Chinese groups in Australia,we will be able to understand more deeply how different types of Chinese in Australia should construct cultural identity to meet the challenges of multicultural social environment.The survey will be conducted on the use of all media(including Chinese media,local media,Hong Kong and Macao Media and other foreign media)contacted by different types of Chinese(born in China,with three years of experience in Australia and living in Australia).Focus on the interviewer to the media involvement of the investigation,the main understanding of the interviewer's choice of media,preferences,length and attitude,and so on,in Australia's three major cities-Sydney,Melbourne,Canberra,the investigation site for the circulation of large population and stratified uniform station and junction,very feasible.This is mainly through a series of in-depth interviews and questionnaires to analyze the impact of its media use of social,geographical and political factors.All respondents have the ability to use language through Chinese or English interviews and can be interviewed effectively.This research mainly uses the field investigation method,will use the questionnaire survey method to the Australian Chinese media usage preference,the new media choice carries on the investigation,uses the depth interview method classification to the Australian Chinese media usage situation carries on the investigation.This research will classify the Chinese in Australia,from its choice of media,use,use purposes of the study,through its analysis of different types of Chinese people behind the media use of the cause of preference.The main conclusions are as follows:Chinese as a group of immigrants,especially the new generation of immigrants,have extremely high media involvement.Most people prefer to contact Western media from the United Kingdom,Europe and the United States rather than Chinese media.This is especially true in social media,and even in the case of payment.In Australia,Chinese people choose media based on interests,not political identification.However,for the purpose of maintaining cultural identity with the mother tongue country,the Chinese still maintained a great deal of contact with the Chinese media.Compared with other minorities,Chinese are not a special case.Other ethnic minorities in Australia,such as Chinese and Iranian,are similar in terms of media exposure,choosing media based on their own interests and not for other purposes.I prefer to rely on European and American media and British media instead of Australian media.