Research On "Hello Wuhan" APP Design Based On Augmented Reality Technology

With the continuous improvement of people's living standards,new technologies such as the Internet have driven the continuous upgrading of tourism products and service modes,and the traditional tourism mode(1.0 sightseeing and group tourism mode)has been upgraded to 3.0 self-service in-depth tourism mode.At present,in addition to more free choices in transportation,travel routes,accommodation environment and other aspects,tourists are more willing to experience the local history and culture in depth in the form of self-guided Tours and have in-depth exchange experience with the environment.The modern information needs of tourists drive the rapid combination of high and new technology in tourism.It has become a hot topic in this field to discuss how to better use high and new technology in tourism scenes and improve tourism quality and service experience.In the past two years,wuhan has achieved remarkable results in both urban brand building and smart tourism construction,and wuhan's tourism image has been greatly improved.The development mode and communication mode of wuhan city are constantly improving and strengthening,but in the modern times,there are still some problems and shortcomings in the traditional media development model.Augmented reality is one of the new technologies used in recent years to combine virtual information with real-world information and provide users with more interactive information.The augmented reality technology application in tourism,to build unique tour system,visitors can not only get the feeling of interaction,still can obtain abundant information,desire to improve their travel.This paper consists of five major parts:(1)Research background(chapter 1): with the popularization of Internet mobile terminals,the mode of travel is changing,and the demand for modern information.(2)An overview of augmented reality(chapter 2): the concept of augmented reality,application status,and technical characteristics.(3)The feasibility and necessity of augmented reality is applied to tourism product analysis(chapter 3): to discuss the necessity and feasibility of augmented reality is applied to tourism products,combined with the analysis and design,wuhan market put forward the augmented reality technique is applied to the development of tourism APP model theoretical framework,Hello wuhan APP development plan.(4)An empirical study of design.(chapter 4,chapter 5): APP interface design,visual design,3D model design,and the key technology of interaction.(5)A summary of the results of the study(chapter 6).Augmented reality system is one of the traditional media and new media integration attempt and innovation,it increases the tourism experience,with its system model,also can develop augmented reality applications in other fields,has high practical value.