Conflict And Persuasion:Symbol Building Research In The Network Programme Let's Talk

In the new media era,the traditional TV programmes has great changed and developed with the popularization of the Internet.Mobile media is updated over time;under the support of big data,new media has gradually filtered down into modern's life and changed modern's communication ways.Online variety shows are born out of this environment,which are more personalized,private and more intense in style than the traditional TV programmes.On the other hand,the drawbacks of domestic variety are gradually exposed because of late beginning and immature development.Although individual programs are extremely popular,they also inevitability have problems of content homogeneity to network variety show and lack of creativity.In the talk shows,the content forms are single,the topics are repetitive and boring,and lack of innovation and attraction.What's more,the stages lack of conflict and highlights.Compared with these programmes,the online show U can U BiBi by Iqiyi video platform got 260 million hits at the end of the first season,which became a black horse in the network homemade variety.The content of this programme involves a large number of hot topics in contemporary society,closely relates to modern young people's work and life.It not only causes topics in the operation processing,but also creates topics and conveys meaning.The intense topic conflict and tense atmosphere in the program become the highlight of attracting the audience.As a result,U can U BiBi is titled as phenomenal-level bursting network variety show.Therefore,I think that we should focus on the conflict and persuasion in the network variety show.Only by focusing on the conflict and persuasion of the program can we realize the innovation of the program and improve the quality of the program.At the same time,it can better arouse the audience's deep feelings,resonate with their values,and stimulate the enthusiasm of the audience to participate and express.Starting from the perspective of Erving Goffman's Dramaturgical Theory,combining the semiology,communication and psychology,this paper focuses on the problem of the symbolic construction of conflict and persuasion mechanism in the programme U Can U BiBi through certain symbolic analysis of its content and link,as well as the behavior of the actors and the audiences.This paper discusses the conflict and persuasion separately.In terms of conflict,it focuses on three aspects: the conflict caused by the acting position and role of the guest and mentor;backstage performance increases the authenticity of the conflict;formal debaters and reserve members' cooperative work increases the layered sense of conflict.In the part of persuasion,it focuses on the analysis of three parts: the front stage performance,the clever behavior and the negative idealization of the Dramaturgical Theory.These actions help the actors to succeed in shaping the image and thus better achieve the persuasion of the audience.Finally,by analyzing the successful construction of conflict and persuasion mechanism in U Can U BiBi,this paper summarizes the successful experience of this programme and the shortcomings still exist in the online variety shows.U Can U BiBi has some merits in some respects.For example,it successfully uses the rebellious psychology of audiences to convey the mainstream values nowadays,and also caters to the fashion aesthetics of young people through the mature control of language symbols and nonverbal symbols.In the process of the use of symbols,the problem of improper use of sound painting symbols in the present network variety shows is avoided.However,in the process of the construction of symbols,the abuse of similar symbols and the inadequacy of the misconception of value are still inevitable.With the help of the typical case of U Can U BiBi,I try to analyze and summarize the shortcomings that need to be avoided and the advantages that can be learned,and make a modest contribution to the development of current network variety shows.