A Research On GIGA's Flash Memory Business Development Strategy

This paper is a research on GIGA's flash memory business development strategy.There is a brief introduction to the development history and current situation of GIGA.The paper comprehensively analyzed internal and external environment of the company and summed up the company's internal strengths and weaknesses,external challenges and opportunities.Through the SWOT analysis method,research and development meet the characteristics of the company's development strategy and implementation of the program.The advantages of the GIGA's flash memory business are the following four aspects: Firstly,the company has excellent research and development capabilities;Secondly,the company's patented technology is strong.Thirdly,the company is a leader in the market.Fourthly,the company has a strict quality management system.The company's disadvantages are mainly in these four areas: Firstly,the memory product line is imperfect;Secondly,the scale of production is insufficient.Thirdly,the product upgrade is currently relatively slow;Fourthly,GIGA's mode is fabless,which has no own foundries.At the same time,the company's external environment is also more complex,there are two opportunities: Firstly,the national macroeconomic policy is good;Secondly,the NOR flash memory related markets continue to emerge new points.The main threat is that: Firstly,the threat of substitutes.the market demand to stimulating the development of large-capacity flash memory,and NAND threat NOR flash memory market;Secondly,competitors are very intense;Thirdly,Buyer bargaining power is strong,prices fell for a long time.This article describes in detail the basic situation of the industry and enterprise value chain system.On the basis of the advantages,disadvantages and opportunities,threat analysis,this paper scientifically uses the SWOT analysis method.The company should focus on diversification strategy.To overcome the external's unfavorable factors,company should make full use of the company R & D,patents and other internal advantages.Increase R & D investment and expand the flash business to enter the broader prospects of the relevant market,which comprehensively enhance the company's operating capacity.Finally,for the future development of the diversified strategy,the company put forward practical and feasible strategy implementation initiatives.