Research On The Application Of H5 Technology In The Promotion Of Tianshui Tourism Image New Media

Tianshui is a famous historical and cultural city in China,with a long history and rich tourism and cultural resources.However,due to its backward promotion method and insufficient application of new media promotion methods,Tianshui's tourism image has not been able to be well promoted.This makes Tianshui's foreign tourism image in a state of obscurity for a long time,which seriously affects the development of Tianshui's tourism industry.At present,with the rapid popularization of smart phones,new media has gradually replaced traditional media and become the mainstream in the field of media promotion,and H5 has become the most popular in the field of new media promotion due to its extensive communication and excellent cross-platform.One of the main promotion methods.Tianshui should closely grasp the trend of the times,use H5 to re-promote its tourism image in the new era,promote the rich tourism cultural resources of Tianshui in the form of H5,and display a charm of history and modernity for tourists.This topic is about the application research of Tianshui tourism image promotion combined with H5.This article mainly explores the use of H5 to better promote the image of Tianshui tourism through literature research,case analysis,design practice research and other research methods.The research content mainly includes: The first chapter expounds the topic selection background,the topic selection significance,the research status at home and abroad and combs the relevant research methods to be applied.The second chapter introduces the basic concepts of H5 and analyzes the advantages of H5 in the field of new media promotion.The third chapter summarizes,analyzes and summarizes the specific manifestations and representative cases of H5 with a certain understanding of the concept and communication advantages of H5.The fourth chapter analyzes the internal and external advantages of Tianshui tourism image promotion and existing problems in the current promotion method through literature research,and finally proposes the corresponding solution through the SWOT analysis method.The fifth chapter focuses on the promotion of Tianshui tourism H5 design practice as the core.It studies the promotion of Tianshui tourism cultural image through two H5 design practices,and through preliminary research,work concept,flow chart and prototype design,visual design,dynamic effect and Various aspects of sound design were carried out in Tianshui tourism promotion H5 design practice.Finally,the paper summarizes the research and design practice of the thesis,and puts forward relevant prospects.