The Research On Group Interaction Of Online "Hanmai" Culture

The development of Internet technology,has gradually from young people in small towns,second-tier cities in the cultural context,become more and more attention by mainstream culture market culture group new force,also produced accordingly to young people in small towns new form as the main body of the network culture.Online "Hanmai" cultural group is one of the typical kind of network culture landscape,on its controversial cultural production practice for a particular group interaction,and reflected the town youth deep spiritual and cultural needs and aesthetic tendency.Online "Hanmai" culture based on the network as the research object,focusing on online "Hanmai" culture form of group interaction,by adopting the combination of network ethnography and depth interview of qualitative research methods,explore the online "Hanmai" culture process of group interaction,interactive communication motivation group members;Furthermore,it explores the deep cultural demands of the group members,so as to observe the new network group construction practice of the young people in small towns,as well as the current situation of spiritual culture production and consumption.It is found that the construction of centralized small group relationship is the main way to conduct the interaction of the cultural groups in the online "Hanmai" culture.Self-expression desire,emotion attribution requirements,pleasure,and the desire to make up the gap between reality sense online "Hanmai" culture constitutes the network group interaction behind the inner spiritual and cultural demand,also reflects the desire of young people in small towns for class of upward mobility.