Research On Risk Management Of Optimization Innovation Projects In Guangdong Broadcast & Television Network

In recent years,with the further development of China's Radio and television network,especially the increasing advance of "three net fusions",China's Radio and television network gain unprecedented development.How to explore the developing outlets,actively optimize the transformation,and create a new media model of standardized professional,is the problem that every radio and television media must face.Radio and television network optimization project is a comprehensive project,including many aspects,such as technology,economy,project management,etc.There are many risks from planning to implementation.There will be inevitable impacts or even lose on the whole project if the risk analysis and management is not considered in detail.Risk management is a key management activity throughout the whole process of planning and implementation.In order to keep the overall economic and feasibility of the project,the key point is to strengthen the risk analysis,identify the sensitivity and accuracy,and improve the way and method of risk management.The purpose is to confirm the quality and result of the project.Based on the theoretical analysis,this paper mainly studies the application method of risk management in the optimization project of radio and television network.Taking Guangdong Province as an example,combining with the relevant theory of risk management of optimization project,this paper analyzes the principles and methods of the investment and implementation control.In the decision-making phase of the project,the risk of investment decision is analyzed by using SWOT analysis and break-even method,and the corresponding conclusions are drawn.In the implementation process,risk identification,risk assessment,risk response and monitoring analysis are carried out on the optimization project.At last the strategy of project risk management is formed.In the risk assessment,PFMEA(Process Failure Mode,Effects and Criticality Analysis)method is used to construct the evaluation system.Organization structure,system equipment,technologies and ten indicators are used to evaluate the project risk.This method puts forward the development of risk assessment and evaluation.Based on the situation of Guangdong radio and television network optimization project,the risk management is studied.On one hand,detailed analysis of the project is given to confirm the project investment decision-making risk.On the other hand,systematically analyze the project risk during implementation phase.The system is used to ensure the project process smoothly in advance and improve of the method of risk management in depth.