The Advertisement-entertainization Research Into Phenomenon Of The Social Media

Social media advertising is with social media platform of advertisers, with music,network literature, network video, network game network of entertainment form ofproduction, and the forms of advertising has feedback function. Than the traditionaladvertising, social media advertising has extensive, new interactive, can take to theviewer with media content combines experience of watching, realize the goal ofconsumer locate precisely, can produce of the spread of word-of-mouth great effect.Entertainment economy, consumer demand has not limited to goods dailycharacteristics, but paying more attention to the products to their user experience,marketing is no longer simple sell products, create more need to conform to theconsumer psychological feeling happy, so more entertaining become the new trend ofdevelopment of advertising.Advertising more entertaining, refers to the entertainment idea and entertainmentelements to the use of the system to advertising creative, production, managementprocess, so as to realize the watch attract an audience, and formed the audience ofidentity advertising process. Advertising recreation turn requirements must have thestory of advertising expression and the spread of the virus, and can bring the audienceinto the to watch the effect of interaction and the participation way. The emergence ofthe social media to advertising recreation turn played a important role, social media,participation and the interactive entertainment with characteristics of itself.Restrict social media advertising recreation turn factor is various, economic basisdetermine superstructure, the entertainment economical of booming promoted thedevelopment of the entertainment culture, also be the power of advertisingentertainment directly; And with digital technology, as a representative of the newmedia technology progress for the advertising recreation turn provides hardware onthe emergence of the support; The psychological and physiological needs consumersare advertising the deep reason of recreation turn. Social media advertising recreationturn has a unique way of realizing and comparative advantage. Social mediaadvertising recreation turn role may be broken down into the process of the targetaudience selection, advertising creative design, advertisement carrier andspokesperson for the option and advertising strategy four steps.Out of the economic interests of the pursuit of transition and recreation turn ofmisunderstanding, led to the abuse of advertising more entertaining, and brought apoor social consequences: the entertainment and consumption of cavitationphenomenon. To avoid the more entertaining, will pay attention to the grasp of theentertainment limit, strengthen self-discipline and supervision in the same time,should also improve advertising the employees and the audience advertising medialiteracy.