| Nowadays,under the wave of big data,all jobs are in the direction of digital.Big data alsochanged the journalism.Data Journalism which taking the data as the core developed,and gradually become one of the direction of future development of the news.With the development of Internet technologies and new media technologies,the development of data news has gradually shifted from flat media to new media platforms.In this background,media in China began the practice and the explore of data journalism.This article is a study of the data journalism column named "See it Clear"(tu ge ming bai)of the Beijing News,and it is a study of the typical domestic media platform data news column in China.A total of 581 data news reports for this section from January 1,2016 to December 31,2017 are proposed to be selected as research samples to conduct this study by analyzing the content of the sample.Analyze the positioning,contents,forms,functions of that data journalism column.In terms of positioning,the data journalism column“See it Clear”relies on the concept of “reporting everything”of the Beijing News.The content positioning aims to use data to tell news stories and realize readers' light reading and deep thinking.On formal positioning,with a delicate,simple design concept,creating a fresh atmosphere of the layout;In terms of functional positioning,the main function is information communicating positioning.In terms of content,four aspects were analyzed: data usage,topic selection,coverage,and reporting tendencies.The data sources for this column data news report are the most from the data provided or published from other media,reaching a proportion of 29%.There are various types of topics in the selection of topics,and the majority of social news features.The scope of the report is dominated by domestic news,occupying 80% of the total.In terms of reporting tendencies,this section focuses on neutral statements of news facts.In terms of form,this part mainly analyzes the layout and visual presentation of the “See it Clear” column of the Beijing News.It describes the layout settings fromthe four aspects of long picture slide,graphic balance,color appropriateness,and visual element.From the perspective of dynamic and static combination presentation and interactive visual communication,its visual presentation is illustrated.In terms of function,the five major functions of the data journalism column were analyzed.They are the publicity and public opinion guidance function,information dissemination function,reconstruction and association function,prediction function,and entertainment and service function.It also analyzes the three major characteristics of this column,namely the authoritative and public opinion coexistence of public opinion;high-quality content that embodies the traditional paper media's core competitiveness and brand influence;and has the ability of in-depth information integration and news planning.By analyzing the detailed contents of the data section of the “See it Clear”column of the Beijing News,we learned the lack of the data journalism column is known.That is the positioning is not clear;the types of topics on the content are many,but most of the data reported The topic is more biased,and it is mostly social news.In the form of this column,attention is paid to the practice of interactive data journalism,but it is still in the development phase because of the late start and lack of technology.Finally,we put forward constructive suggestions.Respectively are:accurate positioning,building news columns of public service-oriented boutique data;expanding the depth of selected topics,highlighting the value of news;and improving visualization.Enhance the interactive experience. |
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