Media Construction And Rendering:Study Of Anhui Media Image

With increasingly fierce competition among regions,regional image has been taken seriously by more and more local governments.The image of the region as the first impression of a region to the outside is an important soft power for regional development.Good regional image promotes further development of the region.By analying the reports concerning the People's Daily from 2000 to 2016,the article summarizes the commonly used framework and the image of Anhui.In addition,through the vertical comparison,it also summarizes the changes in the topics covered in the People's Daily report and the changes in the media image.Through the sample analysis of the People's Daily related reports,it summarizes the characteristics of the People's Daily reporting: high attention,low depth of excavation,concentrated coverage of reports,unbalanced regional distribution,and lack of new methods.The commonly used news frameworks in the People's Daily reports covered by the reports include the “ political consequences”framework,the “economic consequences”framework,the “publicity” framework,and the “ responsibility attribution”framework.In addition,the “People's Daily”shows the characteristics of the selection stage significantly changed from focusing on“rural issues”to the people's livelihood.But Anhui's overall image was still blurred,and the central development image was still accurate,policy support development image is promoting,appearance and group image is not timely updated.The comparative analysis found that there is a great gap between the media image of Anhui and the Anhui government's image expectations.Therefore,the article gives some suggestions:setting the agenda actively;increasing the exposure in the media by internal and external linkage;and enhancing people's image.