A Research Into How The Media Constructs And Effects Humans Hapiness In The Era Of Social Transformation

In an Era of social transformation, the spiritual needs of the public are much more complex. This paper stems from the bases of the macro-view of the theories of The Realization of the Chinese Dream and the research into the Chinese social reality and the present situation of the media, also in accordance with the developments in the field of Communications and the social requirements for The Realization of the Chinese Dream, we will put forward the path and the direction of the research into Media Happiness:The research of media should meet the needs of the human spirit.This paper firstly reviews the theory of the Chinese Dream suggested by the social transformation theory and thus put forward the theory that Media Happiness is the theoretical imagination of psychological energy. We also Discusses the connotations and extensions of Media Happiness aiming to study the influence of media on audience happiness. Secondly, according to the related cognitive and needs theories of communication and psychology, this paper analyzes the psychological mechanisms pertaining to the effects of Media on an audience's sense of happiness, and also explores both the positive and negative aspects namely:"the media, subjective well-being" and "the media, negative emotional experience" to from a model that emphasizes the view that media nourishes the heart, and then we propose the steps and methods to foster the sense of happiness. Thirdly, this paper also discusses how to the audience, in the midst of the social transition era, happiness is but an instrumental, interest-seeking and self-protection need for the viewer, and establishes the evaluation systems of the media happiness for early warning of possible resentment and negative feelings caused by the media and taking corresponding measures to intervene in the situation.Finally, under the view of the harmonious society, the two socially vulnerable groups (including the floating children, the new generation of migrant workers) are discussed both quantitatively and qualitatively. Communication Research should not only focus on the realization of the dream of human happiness, it should also pay more attention to the special groups in society, give more care to the vulnerable groups and also attempt to tackle all kinds of practical problems.On the whole, the thesis focuses on the factors of media affecting the human happiness and seeks to find the method and strategies for necessary intervention. This paper also attempts to list the challenges caused by media that stand in the face of human happiness. Although these media aspects have a certain sense of randomness, we can still find that Media plays a significant role in the process of achieving human happiness as an external representation.To sum up, this thesis includes the following aspects:One:this thesis discusses the psychological mechanism of media on human happiness,taking the cognition and needs theory as a starting point; Two:this thesis analyses the elements of ecosystem on media happiness and reveals the complex connection and inherent power factor in the foundation of harmonious society; Three:this thesis provides strong theoretical foundation to promote the human well-being; Four:future research should pay more attention to the complexity of happiness and cultural bias and the brain mechanism of media happiness should be discussed and more empirical research methods should be used in the study.