Design And Research Of Jewelry Offline Retail Management System Based On Customer Behavior Data Analysis

With the coming of Internet+ and intelligent time,big data has been applied in all industry and the importance is in an unprecedented height.Beside the reliance of division of industry nature,big data could be divided into online one and offline one based on some standards.The study and application of online big data has been in a status of white-hot stage while the collection study of behavior analysis of offline big data is still a blue sea.Seen from relevant data released by the country,the increase of online consumption has been leaping for these years but the percentage in national overall consumption is still less than 20%;while the percentage of offline consumption is 88% averagely.Offline retail management system is a tool based on business data of retail stores that offline shoppers use for management of customer information,sale situation,business report and statistical sales performance.It could assist shoppers to master the important data of customers,sales and business rapidly.Jewelry is a typically traditional industry.For the special nature of expensiveness,jewelry transaction is still in the form of offline entity transaction mainly when e-commerce economy is mature.The number of offline retail entity store of jewelry is so large with fierce competition.Many enterprises' management mode is still in traditional stage with lag in technology,low information degree and less information receiving channels.Therefore,they could not have a systematic carding of change of outer environment and inner resource;then they are in a business dilemma gradually.Have a profound analysis of problems,the operators of shop are in a lack of data support to have analysis of objective data indicators.Administrators are in a lack of mode tool to analyze the business status of shops and they could not have a scientific judgement of shop performance,so the operation depends on personal experience and sense,which is sensibility.Therefore,the difficulty faced by offline retail enterprise of jewelry could be concluded as the lack of profound digging out effective operation information of the shops and there is no relevant data to be operation reference.To promote the development of offline retail enterprise of jewelry,to improve general competition and to solve the low information degree,concept of consumer behavior data of New Retail is introduced to offline jewelry retailing system.Input,integrate,process and output with matching the series of generalized behavior information of customer in offline retail shops,including personal information,purchasing behavior information and data information of sales commodity,so as to provide more detailed commodity consumption status analysis for offline shoppers in the service form of assistance operation.Functional module of shop operation information,such as customer attribute analysis such series of operation information,is introduced to jewelry retail management system to build up functional model frame of offline retail management system of jewelry.The topic begins from the user demand and user experience.Design offline retail management system of jewelry based on customer behavior according to the demand of user.There are some main studies of the topic.(1)Study the technology process of offline customer behavior data analysis and build up customer behavior analysis basic frame suitable for offline jewelry retails;(2)analyze the demand of all levels of staffs of offline retail of jewelry;card working nature and demand point of the relevant role;design basic function mode and usage of retail management system;(3)Study and card the process method of retail management system design;(4)For the user-centered design theory,have market investigation and competition analysis.Have demand investigation of users through observation,user interview,focusing team and questionnaire investigation,so as to build up user demand model and user portrait.There is priority carding of demand.(5)Refine user demand and make a systemic working procedure and working principle as well as carding the product function module;expand the detail information layers of retail management system interface to get completed system prototype frame diagram and make paper prototype;then there is sensitive design and visual design to make high-fidelity prototype;(6)Have feasibility assessment of interface and satisfaction investigation based on prototype and model method.