Research On Service System Design Of Community Retail Store Based On New Retail Rerspective

The current development dilemma of traditional community retail stores is obvious to all.Unmanned convenience stores,community O2 O convenience stores and e-commerce platforms have caused a crisis that cannot be ignored for the development of traditional community retail stores.However,as traditional community retail stores have their own advantages and characteristics,the concept,thinking and technology of new retail bring impact to traditional community retail stores,but also bring opportunities.Nowadays,with the rapid development of Internet e-commerce and new retail,the demands of consumers tend to be diversified,and the demand for services is also increasing.However,the business model of traditional community retail stores,"ordinary commodity transaction",has been unable to meet the service needs of community residents.How to transform it has become an urgent problem to be solved.For the transformation of traditional community retail stores,this paper using the literature method to know the plight of the traditional community retail store and to understand the present condition of the community of new retail development,and comparing the new retail with traditional community pattern of advantage,points out that it is feasible to help the transformation of traditional community retail stores with the characteristics of new retail user experience.Firstly,from the perspective of consumers,user experience characteristics and customer satisfaction of new retail are investigated and the correlation is verified,and the user experience and thinking of new retail to the transformation of traditional community retail stores is applied.The Enlightenment of four transformation ideas is put forward: deep integration of online and offline channels,improvement of service efficiency,improvement of community residents' participation,and improvement of guiding service awareness.Secondly,using the method of grounded theory,this paper makes a qualitative study on the user demand of community retail stores so that obtains the demand design elements and demand structure of community retail stores,and makes a quantitative verification on the user demand of community retail stores by means of questionnaire survey,and then puts forward the service design strategy of community retail stores from a new retail perspective.Thirdly,based on the method of service design,the practice of service system design from a new retail perspective is carried out.The cut-in point of design in the service module is sorted out by means of user experience journey map and contact analysis,and the design of mobile terminal of service system from the perspective of new retailing.complete the design of service system mobile and the optimization of breakfast purchase process aiming at community members,as well as the design of ERP applets aiming at the owners of retail stores in community.Finally,by selecting tasks in different scenarios,users can test,and evaluate the effectiveness,efficiency and satisfaction of design.On the basis of maintaining the original characteristics of the community retail store,this paper,on the one hand,helps the community retail store to expand its business scope,open up new revenue channels and service models so that the community retail store can provide more retail service functions and meet the needs of current users.On the other hand,taking advantage of the last kilometer of community service,the community retail stores can effectively combine,coordinate and make full use of the resources of community property,community service institutions and third-party service platforms to inject new service contents and roles into the community retail stores so that become a community medium providing multi-functional services.From the original single role of providing goods and service to multiple roles of providing lots of services for community residents,it has become a comprehensive community service retail platform centered on community residents.The author hopes that the work of this paper can provide ideas for the transformation of traditional community retail stores,and provide reference for the construction of community retail store service system under the new retail perspective.