Characters And Vicissitudes Of The Cover Character Of RENWU (1980-2017)

RENWU magazine was founded in 1980 and has a long history of 37 years.It is the earliest biography publication in China.The author selected the magazine since 1980 including 209 phase and 405 cover,using the content analysis method,from the six perspectives of age,sex,citizenship,nationality,occupation and reporting bias,we construct the category.Through the analysis of the data,integrate the cover characters selected by people magazine.In addition,I divided the magazine into three periods,based on the social background and the adjustment of the magazine itself to analyze its changes.To explore the changes in the proportion of each indicator in the three periods,what is the relationship between this change and social development and the factors that influence the change.Through research we found that people tend to choose our country's political,entertainment,business and cultural elites as a cover,they have a powerful influence in its area,mostly middle-aged and old people.The cover has little coverage of the female characters,and the female image is also the political,businesswoman and female star with the dream and goal.With the development of network and new media industry,the timeliness of magazines is greatly enhanced.RENWU has witnessed and recorded the history and development of the society for decades.The three periods are: 1980-2003,2004-2012,2012-present.From these three periods,the author studies the change of the concept of the magazine,the change of cover form,the change of the back cover,and the change of social hot spot.According to the research,the selection of RENWU of cover characters tends to be young,and the cover characters shift from production to consumption.These changes are closely related to the progress of The Times and the transformation of people's thinking.