Southern Weekend Reports On Public Events

In the 20 th century,with the acceleration of the reform and open policy,contradiction and problem increasingly prominent in the period of social transformation.And closely related problem people are drawn to the public interest,public areas involved in social security,health,education,and the rule of law problems become the focus of people's discussion.Public events range,long duration,the influence of the people high attention,the attention with the development of the medium has been improved.Whether acute or not acute,will produce a great social effect.So,the study of public events reported,it is very necessary.Thus public reporting has become an important issue in media attention.Newspaper,as the representative of the traditional media in our country present stage public events reported in the core position.But the emergence of new media,makes the spread of the past landscape has changed.On propagation velocity,real-time has incomparable advantages of new media,print media reports on time not as good as new media such as websites,lagging behind.Reported that the depth of the newspaper to resort to text,more suitable for public events,can be the cause and effect of things clear.This paper specially selected "southern weekend" as the research object,combining the theory of discourse analysis theory and framework.Several transformation of southern weekend,revision,it is concluded that it reported an overview of public events,by a large number of case studies,induce the changes of the southern weekend public reporting,summed up its strategy in a public event reports,summarizes the reference in the other papers,also found that there are problems in the process of the spread,there is still room for further improvement.Amount of public events,content,report form,discourse structure,rhetorical devices,such as analysis,it can be seen in traditional media coverage has a rapid growth of the public events,but there is still a focus on the situation of the political coverage,failed to actively integrate media resources,realize the media fusion.How to deal with the impact of new media,play the advantages of new media,bring the audience a comprehensive,three-dimensional,increase credibility and influence,the paper it is to explore the problems in this paper.