| The marketing analytical work of Telecom has been there a long time ago, but only for the analysis of large and simple and value chain, and it was totally base on the two-dimensional plane for the aspect of analysis and display. So it remains a relatively low level to the real-time, accuracy and forward-looking aspect of marketing analyze. However, a real marketing analyze is a comprehensive analysis of multi-dimensional data by using some key technology, for example, inquiries, rotation, drill down and slice. Then produce a statement of reports, to reach appropriate conclusions and assist managers to make decisions. So it could be very important for an enterprise to introduce the data mining technology into communication industry and discover massive potential customers through build up a massive mathematical model from known data.This article has acknowledged the basic data mining technology, it has integrated the sustaining system data inside the China Telecom and to analyze subjects of customer classification, customer value and customer lapse at the same time, it also integrated the data mining technology and telecom affair analyze; besides, this article has designed the logic structure, physics structure and data model on the base of reading the books and reference of data mining technology. It has built up a data base on a enterprise level by using the data mining technology.We could find some hidden operate regulation by building the mathematical model from known data and introduce the customer relationship management to the marketing and distribution process. Whilst, to build database through data mining technology, discover massive potential information and value from data of customers and operations, enterprise information system, application and sharing between users, providing a complete view of company operations, the implementation of sophisticated management. Lower the operation cost by fine marketing, hence maximize the performance of enterprises. |
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