Research On Museum Cultural And Creative Industry Under The New Media Environment

In the background of rapid development of culture,the museum enterprise and the cultural creative industry is developed rapidly.Taking advantages of the historical culture resources is the sustainable beneficial practice for unceasingly development.Since 2010 s,our nation has related policy to strengthen the support for public cultural establishment,construct the service system,promote the level of public cultural service.The museum,as one of the most important public culture service organizations,how to deal with the development of industrial production and the impact of marketability competition has become the most popular issue.Nowadays,along with the rapid development of science and technology,the unceasingly renewed medium approaches,what course the culture creative product in museums should follow?This article mainly takes the Shanxi museum as the case,through learning from the Taipei Palace Museum,promoting suitable development strategies for the museum under the new media environment.This article mainly carries on the research through four aspects:The first chapter,“the introduction”,introduces the research background,the present situation and research methods.Then I'll expound the concept of“cultural industry” and “cultural creative industry” and their relations,and point out the cultural creative industry is based on the development of the traditional cultural industry.Third,I'll elaborate the definition and development of museums,highlighting the innovation of “audience oriented”,making it clear about the relation between public welfare organization and the development of industrial production.Finally,I'll illustrate the research ranges about “the cultural creativity” under the new media environment,laying the theory foundation for the discussion.The Second chapter,“Research on Museum Culture Creativity Product”,introduces the concept of “the culture creativity product in museums”,development origin and domestic and foreign development present situation.Firstly,the museum culture creativity product distinguishes between the general product,it contains the element of history and culture,and has the attribute of culture,economy and education simultaneously.Secondly,the development of museum culture creative industry is the need of their own development,the cultural dissemination,the extension of education function.Thirdly,assure development direction for the domestic culture creative industry through the contrast of development situation of the domestic and foreign countries.The third chapter,“The analysis and research on the museum culture creativity product case”,takes the successful cultural creativity product in Taipei Palace Museum as the research case,and contrasting with the present situation of culture creativity product in Shanxi museum.Then find out deficiencies of culture creativity product in the museum based on the statistical analysis of questionnaires.For instance: shortage of a powerful leadership team,the insufficient study on the culture and history and so on.The Fourth chapter introduces the new mentality for culture creativity product in Shanxi museum through profits from the experience of the Taipei Palace Museum culture creativity product.we need not only the suitable policy but also the talented person.Then realize the promotion of facility and the development environment,promoting the brand image and taking advantages of the social power.At the same time,we have to use the new media to propaganda the product,maximizing the social efficiency.The development of the product needs the unceasingly learning from the advanced cases”.The Fifth chapter summarizes development strategies under the new media environment for the museum culture creativity product.The full use of conditions,analyzing their own merits and shortages,learning the successful experience,exploring our own development model is the way of sustainable development.