Research On The Operation Model And Development Of Network Broadcast In China

In the era when China's economic and social development has entered the new normal,the optimization and upgrading of the economic structure have been accelerating.Industry in our country under the background of rapid upgrade and power conversion,Internet content established industry,growing status,audio-visual media industry under the background of the emergence of network has brought the huge impact to the traditional media.It can be said that the Internet is an opportunity for the evolution of the media industry.Network broadcast is a new Internet culture industry emerged under the infiltration of mobile Internet.In the new media environment,network broadcast constructs a new form of expression of social relations and daily discourse,and enables human beings to truly achieve comprehensive interaction.The live broadcasting industry shows a very high growth trend in terms of economic income,number of users and influence.What cannot be ignored is that network broadcast,as an emerging industry based on the Internet,is also prone to chaos in the production and dissemination of its content,which brings great challenges to the supervision of relevant departments.Current for this kind of new form of systems theory and theoretical research is not enough,comb through to the live webcast operation mode of comprehensive summary can be found in its operations and the development direction of future problems,has certain practical significance,the cultural industry of the development of other industries also has a certain reference value.Based on the operation mode of network broadcast,this paper briefly reviews the current research status of network broadcast and puts forward its own research ideas.The background,development status and function of network broadcast are analyzed in detail.Mainly discusses the operation mode of the live webcast,mode of production from the content of the live webcast,propagation mode,profit model,and capitalintervention researches in aspects and so on,and then analysis the webcast in content production,operation,management,management problems existing in the operation,and puts forward the corresponding optimization operation development strategy.Through to the live webcast operation mode of comprehensive carding and theoretical summary,in order to live webcast for the healthy development of the emerging Internet content form,meet people's spiritual and cultural needs at the same time,the rich can create huge economic value,as well as to promote the media fusion,realize the reform of the supply side of cultural production,promote economic and social transformation and upgrading.