| With the development of the new media,such as Internet, mobile phones, traditional media has began performing a vulnerable side in the dissemination of information on the timeliness . The extensive use of television broadcast technology has opened up a channel to increase the time to become competitive success of television media. Since 2003, urban Channel, which had introduced the live SNG cars with the large-scale use of SNG live broadcast, had received considerable economic benefits and social effect in a short period of 5 years.But at the same time, a number of live issues had gradually come out,one of which can not be overlooked is the pseudo-live. Pseudo-live is endangering the values of a live television, and weaking the charm of it. Therefore,researches on the phenomenon of city channel pseudo-live has important practical significance and value.This article firstly reviews the urban SNG broadcast channel,as well as the development of pseudo-live broadcast of the relevant research, and discusses the significance of SNG live. And then on the basis of understanding and definition of the pseudo-live,the artical analyzes the various manifestations in city channel pseudo-live and its adverse effects on the value of live, news and channels. The article also explores the emergence of pseudo-live broadcast of the internal and external reasons. Finally, considering all the variable and non-variable factors, guidelines a breakthrough road for the TV media being plagued with pseudo-live broadcast from five different aspects---live sense, broadcast mechanism , the source selection , channel operators and the technological innovation.In this paper, a systematic study has been done considering many aspects of the pseudo-live, and it brings forward a viable solution. Hence, the study can be used as the reference in dealing with the same type of issue. |
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