Reasearch On User Experience Of Socialized Reading Under Virtual Community

With the rapid development of Internet technology and the popularization of smart phones,a model of socialized reading has emerged.The concept of social reading has not been clearly defined since its creation.According to the explanation of higher recognition,socialized reading includes the sharing,interaction,and dissemination of content.Virtual Community is one of the evident form in this model.This topic researches the socialized reading model under the performance of the online community,and explores the socialized reading ecosystem under the online community in conjunction with relevant theories.Through research,it discovers the user experience elements and problems of social reading under the Internet community.Then,it summarizes the user experience model in the scene and proposes an optimization strategy.The research initially conducted a literature research of the concepts of virtual communities,socialized reading,and user experience,clarified the meaning of each concept,learned the relevance of the three concepts in the research of the project,and determined the topic of the project to read in books.For the goal,the process of socialized reading was sorted out to discover the social network scenes in the social reading model,including social forms of community and social groups in the form of communities.Combined with the social customer experience management theory and the group behavior theory,the preliminary collation and output of the social community of readers based on the Internet community reading system,including the users,agreements,content,platforms four main points.Then it analyzes the current social forms of socialized reading cases,and analyzes the current status of socialized reading products under the form of online communities,then recognizes the value of the research.Then,a questionnaire survey was conducted to understand the current status of users'participation in socialized reading and the status of participating in social forms of social reading.So,the feasibility of the topic research and the next research plan were determined.Then,with the help of in-depth interviews,the user experience elements of the user's participation in social networking activities in the form of online communities are obtained.At the same time,the problems are sorted out.Finally,through the way of cards sorting,the user experience model of socialized reading under the Internet community is finally obtained,and corresponding optimization strategies are proposed according to the problems encountered by users.The research results of the topic are mainly as follows.First,the desktop research identified the manifestations of online communities in socialized reading.Second,through the questionnaire survey method and in-depth interview method,the user experience points and problems when the user participates in the socialized reading activities in the online community are obtained.Third,build a user experience model of socialized reading under the Internet community,verify the theoretical conclusions obtained,and propose a user experience optimization strategy for the socialized reading system under the Internet community.