Investigation On Visual Reading Community

The connection of Internet pushed us into social network. This new platform for social interaction along with the rise of the network virtual community flourished. The traditional mode of social linked with kinship, geopolitical, now in the social networking environment, the ties began to change to edge industry, interest margin.Read as the main way for people to obtain knowledge, has been changed. Development of social networks to make reading into the social era, as a basis to develop a virtual community also gradually mature, the reading art ensue a revolutionary change.Exhibition / performances paradigm(spp)has become the most important audience research after the coding and decoding paradigm, providing new angle of view for audience research. Unlike previous research paragims, SPP aims at the matter of identity.With the view of SPP, audience make performance with the means of media, acquiring identity through performances in the end.This paper based on SPP, the main research methods is Ethnography and the douban reading community is the main observe field, tracking and observing the 8 users in the community. Through the observation and Study on the community of douban reading perspective of the virtual reading community users and their psychological. This paper will from watercress reading user community in the community self performances,user community in community circle layer formation and the relationship between community users and authors, publishers, channel business, three aspects of the user community were investigated. In this way, it is also a new idea to study the users of reading community in China.The study found that users of social reading community are "proliferation audience", they have a very strong desire to perform personalized, The users in the community in the process of activity will gradually form a specific circle. throughmutual interaction gradually deepen the viscosity of the community, t through mutual interaction gradually deepen the community's viscosity, forming a sense of community,Social reading community also subvert the previous reader and the author, publisher,channel business relations, making the reader's status than the previous greatly enhanced.This study adopts qualitative research, mainly takes use of the participant observation and depth interview research methods, combined with watercress reading user community activities, the activities of the user's psychology to carry on the analysis,and on this basis, China's book sales strategy are proposed.