The Application Of Computer Graphics Technology In The Design Of Movies Advertisement-A Case Study Of The Conception And The Making Of The Old East Gate

CG is more and more used in the field of advertising design and animation as a product in the information era of the new century.Accompanied by the development of TV media and network media,CG brings a huge change in the advertising industry at home and abroad.In view of this,the author tried to analysis how to use CG in animation advertising by the case"the old East Gate".Specific contents as follows:1?Analysis the development trend of advertising industry.Research the scope which CG applied to and the characteristics of it.In addition,do a comprehensive analysis of the feasibility of the application of CG in tourism advertisement by making a questionnaire through local investigation,data collection and other methods.2.According to the research situation,the advertising market by status and actual situation of audiences,find out the emphases and difficulties of the research.In addition,formulate a preliminary work program to create for the idea of CG travel advertising animation "the old East Gate "which has strong technical skill and market support.3.Follow the principle of the gradual improvement,In accordance with the titles set,scenario,character set,storyboard set,set the scene and a sound set of work order note,Combined with the key points and difficulties in the practical work to achieve the design creation of "the old East Gate "works,then carries on the analysis to its realization?Animation advertisement works "the old East Gate" which based on CG has the traditional Chinese style.Use the technique of painting and the plot of traditional literature to impress the audience.This work is to provide a new way to innovation to give future researchers as a reference for the development of business advertisement animation.