The Analysis Of The Three Dimensional Animation Application Inthe Film And Television Advertisement Creation

With the rapid development of computer technology of today’s society, the three dimensional animation technology has quietly walked into our life. It is more and more frequent in all areas of application, completely into the modern society and are closely related and inseparable with people’s study, work and life style. In the film and television advertising field, the three dimensional animation widely used also attracted the eyes of many people.The three dimensional animation with its powerful science and technology, art, business creation advantage, become the most effective means of today’s film and television advertising creation. It surpasses the traditional production performance limitations, provides the broader and the more free thinking space for film and television advertising creative, production, changes the film and television advertising creative mode and preparation method unprecedentedly. Technology and art’s perfect collocation builds a kind of wonderful infinite, colorful true picture in computer virtual space, greatly enrichs the three dimensional animation in the film and television advertisement application forms and the connotation, enhance the film and television advertising visual impulse and the artistic appeal, promote the attractiveness of excellent film and television advertising works generation and development. With the deeping use of the three dimensional animation technology in film and television advertisements, vivid advertising works becomes more and more artistic appeal. The art and technology revolution for film and television advertising brings brand-new visual feast and share the digital era of the great fun. The three dimensional animation and film and television advertising creative combination and interaction in the advertising industry application prospect is also more and more active, and the three dimensional animation film and television advertising communication technology as one of the important means and media make up a beautiful special visual picture under the premise of spreading commodity information. The topic of every advertising designers most concern and often talk about is how to better and more accurately make its application to film and television advertising works for the design and production in the face of the three dimensional animation software innovation. This paper combined with the latest professional knowledge and technical data, specificly understand the three dimensional animation prospective and contribution in the film and television advertisement application and advertising communication effect. Closely around the base point of the three dimensional animation’s application in film and television advertising creation, analysis and research the combination of the three dimensional animation and film and television advertising, explore the three dimensional animation in what advantage into the film and television advertising design and production process, and with traditional advertising for cross analysis, this paper expounds the three dimensional animation using technical powerful advantages and art unique charm brings fantasy endless visual landscape and unlimited freedom of creative space for film and television advertising creation. From the application of practice of the three dimensional animation in film and television advertising creation, combined with classic advertising case, comprehensively and systematically combine the three dimensional animation film and television advertising to classification, then synthetically analysis and discuss its application scope, rich and colorful expression and application principle, in order to find the film and television advertisement designers and the three dimensional animation designers in cooperation more convenient effective work model, so as to achieve a reasonable use of the three dimensional animation technology, and to make the perfect combination, further expand the film and television advertisement design creativity and expressive force. This study looks forward to provideing better theoretical guidance and reference significance for the three dimensional animation effectively service in the film and television advertisement creation, realizing the infinite advantages of three dimensional animation in commercial, so that the film and television advertising works obtained more ideal market effect.