Research On Visual Design Of APP Interface Of Local Agritainment Based On The Concept Of "Slow Life"

The 19 th CPC National Congress' s report clearly pointed out that it is necessary to implement the strategy of rural revitalization,promote the integration and development of rural primary,secondary and tertiary industries,support and encourage farmers' employment and entrepreneurship,and broaden income channels.Vigorously developing rural tourism in the form of agritainment is one of the effective ways to solve the "three rural issues" systematically,and it is also an important measure to serve the national strategy of rural revitalization and targeted poverty alleviation.Agritainment ushered in a broader space for development.With the popularity of mobile smart devices,app has become an indispensable tool in the work and life of the people,and it also provides a new way for the promotion and rapid development of agritainment.Guangzhou,as an international metropolis,has a permanent population of more than 14 million people.Fast rhythm and high pressure have become a part of urban people's life.The subhealthy life emotion,such as tension,anxiety,uneasiness,depression and so on,has quietly affected people's quality of life.Slow life,as a new way of life,has gradually entered people's vision,which pursues the process of harmony between man and nature,and advocates a more human,more lasting,sustainable new way of life.Agritainment is an important choice for the slow living experience of urban residents.The rural areas of Guangzhou are rich in agricultural resources,pleasant and beautiful rivers and mountains,quiet ancient people,intoxicating local customs and rhymes,mellow folk customs,and unique country delicacies.All of these are important elements of slow city and slow life.By popularizing Guangzhou's agritainment resources with APP technology,more urban residents can obtain information in a more convenient way,walk from a fast-paced and high-pressure life into a natural and harmonious slow life,and further enhance people's happiness in life.It is of important practical significance.This paper first introduces the meaning,development status and characteristics of the concepts of agritainment and slow living,and then introduces the content of APP visiondesign,the analysis of similar APP products and the investigation of users' needs.Based on this,the author puts forward some countermeasures for the development of APP in Guangzhou,taking the concept of slow living as the leading factor,which leads to the emotional experience demand of the tourists,and through the analysis of the user experience and the visual design method of the interface of the agritainment Tourism APP,to build the information communication bridge between the agritainment's tourist destination and the users.Thirdly,this paper expounds the concept of slow life and the visual fusion of the local elements of agritainment.Finally,this paper takes APP of Taotao village as an example,expounds the detailed design process of local Agritainment APP,and clarifies the goal and orientation of the tourism APP.At the same time,based on the relevant basic theories mentioned above,the paper makes a systematic study on the visual performance of the interface,and the main style of the interface,based on the app theme,the improvement about visual designs are modified around the brand's strategic objectives,innovative methods and viewpoints,finally the overall interface design is completed.