A Study On The Value Leadership Of CCTV Life Slow Variety

CCTV Life Slow Variety is a unique and profound cultural phenomenon.This article selects "Hello Life" and "Walking on the Road Home" as the research objects,starting from an emotional perspective,using text analysis and in-depth interview methods as the main research methods,to analyze the emotional media presentation of the two programs,explore the value construction path of the integration of emotion and reason,examine the value guidance of the program to the audience,and then find enlightening suggestions for the continuous development of CCTV Life Slow Variety.These two programs each have their own characteristics:"Hello Life" is as youthful and energetic as summer,led by CCTV host Nige Maiti,working together with real friends to experience the fun of life,and attracting widespread attention among young people;" Walking on the Way Home "is warm and plain like autumn,telling the emotional story of twelve guests growing up and interweaving their families and countries.Although its dissemination momentum is far from the former,it can trigger reflection on the dissemination effect from a comparative perspective.Research has found that the commonality between the two programs lies in their slow pace,strong documentary ability,and the natural and cultural scenery presented can have an aesthetic effect;Guests,as the value leading subject,are the quality guarantee of the program.Their emotional interactions based on real-life relationships are real and natural,and their lifelike personality and temperament are highly praised.The shared emotions of friendship,family,and family and country resonate with the audience;The program embodies emotions and delves into the relationships between people,society,and nature,leading the audience to accept themselves,cherish family and friends,be grateful,and convey true feelings and goodwill,and care about social development issues.This article analyzes the value expression of CCTV Life Slow Variety,and hopes that mainstream media such as CCTV can further innovate and explore the form of Life Slow Variety,truly hear and understand the voice of the target audience,grasp the direction of value leadership,delve into diverse life scenes,create a large brand with high quality,communicate with the audience in a rational and emotional way,make the program penetrate the eyes,mind,and heart,and spread the main theme of society through emotional paths,Make contributions to the construction of a prosperous spiritual civilization.