Research On The Comprehensive Management Of Fake News From The Perspective Of Social Cognition Theory

In the long river of history,getting information and finding news have always been an indispensable part of people's life.Information has always played an important role in people's life,whether in primitive society,slave society,feudal society or modern society.News has always been the window for people to understand the outside world.However,the emergence of fake news has seriously disturbed the process and confused the news market.For a long time,fake news just like a persistent social "tumor",they appears occasionally,the problem of the management of fake news has always been the focus of the society and the academic community.Social cognitive theory is a social psychology theory,it was proposed by a famous psychologist named Bandura.The theory analyzes human development,adaptation and change with a kind of interactive view.It thinks that human body factors,behavioral factors and environmental factors interact with each other.According to this interactional causality model,human activity is the result of the three facts.Based on this theory,this paper attempts to explore the causes and negative effects of fake news in a comprehensive social behavior perspective.This paper based on the core theory of social cognition "the three party reciprocity determinism",trying to analyze the causes and negative effects of fake news from the three aspects of human cognitive thought,individual behavior and external environment,and creatively puts forward the comprehensive governance measures of fake news.This paper analysis the motivation of people.false behaves and control measures,in order to find the blind spots of previous studies and reduce the production of fake news.The paper is mainly divided into three parts:the introduction,the main contents of the three chapters,and the conclusion.The introduction part mainly summarizes the application of social cognition theory in various discplines and the research status of fake news,and gives a simple presentation of the research framework and basic conception of the thesis.The first chapter mainly introduces the main content of the social cognition theory,including the core framework "three parties reciprocity determinism" and "observation learning" and other text content;the second chapter mainly analyzes the causes of false news and social impacts,at the same time give an example of typical false news in the history;the third chapter combined with the related content of social cognition theory and put forward the comprehensive management scheme of fake news,respectively from the subjective cognition,behavior and social environment,in depth and one by one;the final chapter is the conclusion part,it summarizes the imperfections of this paper.