Research On Qi Lu Evening News Wechat Public Number Of Operation Strategy

As the rapid growth of new media in oursocial,the traditional medias change their way now.In 2012,the WeChat public number was Issued,and it became the important choose for the traditional medias.Many newspapers are trying to change,WeChat public become an importan option.Many newspapers choose the way of Wechat public.But it didn't go well.How to operat the wechat official accounts become an important topic,and in the operation of the WeChat public number,the problem such as the same of content and the form single occurred.Face of these problem the traditional medias should change the way of development.Qi Lu Evening News as many newspaper become the first batch to grab the market.As the first news pushed in 17 June 2013,it formed the mature pattern little by little.In this pattern,the Qi Lu Evening News WeChat public number make some achievement and obtain characteristic of it.In addition to this,it also generates some question as other WeChat public number will generate.This text take the Qi Lu Evening News as an example to research,using the method of case analysis,content analysis and document analysis,besides,questionnaire survey and interviewing method also be used to analyze the operation strategy of the Qi Lu Evening News,and come up with solutions to the problems of it.