The Group Psychology Of Reverse News In Network Environment

In recent years,"reverse news" has become a hot topic in the new industry which attracts great attention from the academic circle as a kind of high-profile hot social news phenomenon.Taking the network society as the logical starting point,this study combines sociology and communication science theory and studies "reverse news" in network social background.The main theoretical perspective is group dynamics and psychology dynamics in social psychology.This study adopts quantitative research method and qualitative research method to make the descriptive study on objective phenomenon in combination with relevant research theory."Reverse news" refers to a dynamic news process where news facts and opinion dynamics experience one or more reverse changes in the network society."reverse news" filled with periodic features is generally divided into three stages,including news generation,news turning point and news reverse.Moreover,most occurrence places of "reverse news" are network spaces characteristic of abruptness and discussion topics.The appearance of "reverse news" is closely related with network society forms.The development of technology network and the change of social network are the important reasons that generate "reverse news"."Reverse news" in network context is the news with a multi-aspect structure concerning public opinions in network space,group psychology in thinking space and news information in real space.Within the scope of three spaces,due to the influence of "network" participants,the revolution from individual psychology to group psychology in the psychological field and the association of public opinion field,the psychological field will constantly change.The group psychology of "reverse news" will change together with the change of other elements and possess mutually interactive and influential intimacy relationship.It is mainly represented by the stereotype and relative deprivation psychology in news generation stage,the "conformity" and group polarization in news turning point stage and group loss and mentality in news reverse stage.As a novel news phenomenon,"reverse news" has certain positive and negative effects on news report ecology.According to the features and generation mechanism of group mentality,this thesis suggests to purify the integral environment of network media,improve the media quality of media users,exert the public opinion guidance functions of media,concentrate on the verification of news report texts,eradicate the negative effects of "reverse news" and optimize overall healthy news report ecology.