The Study Of Alienation Of Big Data Technology And Its Ease Way

In the modern information society,everything is digitized and data is piled up like a mountain.With the development of computer hardware and software,computers can load,convert and process a large amount of data information at the same time,and big data technology was born.With the help of big data technology,people can explore the relationship between individual and individual data in a large and disordered data set,capture existing activities or predict future behavior,and then obtain the potential value of data.However,the alienation of big data technology has brought many negative effects on people's material life and spiritual world.How to treat the alienation of big data technology,how to correctly understand the alienation of big data technology,and how to maximize the positive value of technology and ease the alienation of big data technology have become the key to the development of big data technology and the focus of academic discussion.Firstly,in order to explore the essence of big data technology alienation,this paper first expounds the development context and related theories of alienation and technology alienation.Summarize big data technology from the perspective of technology and philosophy,and explore the essence of big data technology in combination with ontology and cognitive theory.Based on the era and theoretical background,this paper discusses the big data technology alienation,then analyzes and defines the big data technology alienation,and summarizes the characteristics of big data technology alienation.We believe that the alienation of big data technology means that people's decision-making ability and thinking are gradually weakened by big data technology,and people are finally replaced by decision-making status.In addition,people's thoughts are gradually bound by big data technology,losing their speculative ability and subjective initiative,resulting in the alienation of people's free and conscious nature;Almost all human behavior activities form data products actively or passively,but data products are plundered by others,which in turn affects people's freedom and development,resulting in the differentiation between people and data products;Data products come from people's behavior activities.People are different from their data products,that is,people are different from their own behavior activities.In the process of communication with others,real-time and past data span the constraints of space and time.Virtual data communication has an impact on the real world,indirectly damages the relationship between people and others,and leads to the alienation of the relationship between people and others.The alienation characteristics of big data technology include binding ideas,virtual impact on reality,ubiquity,spanning time and space and super concealment.Secondly,it first discusses the real positive value of big data technology,then analyzes the alienation performance of big data technology with the combination of theory and practical cases,and reveals its harm to people from six aspects.First,people produce data,but the data are occupied by others and control themselves in turn.Data collection continues to plunder people's interests and alienate them from the data they produce;Second,big data technology imprisons people in the "information cocoon room" of "tailor-made",and precise push deprives people of their right to choose.People become one-way people and can not get comprehensive development;Third,people regard big data technology decision-making as the only way of decision-making.Over reliance on big data technology weakens people's decision-making ability,resulting in people's subjective initiative being gradually weakened;Fourth,taking the takeout distributor and Amazon employee evaluation system under the control of big data technology as an example,it reveals the domination and slavery of big data technology to people,and people perform their functions simply and mechanically like machines;Fifth,data communication limits the diversity of people's communication,makes people's social communication mode single and digital,and people's social relations become alienated and beneficial.Sixth,the big data technology has the traditional inductive non deductive and existential theoretical assumptions,which are not reality oriented problems and ignore the duality of human thought,resulting in the past data dependence,affecting people's free development,and making people's free development limited by data.Thirdly,the source of big data technology alienation is discussed from the perspective of human cognitive activities,human technical behavior and the process of technology creation and application.We believe that the ideological root of big data alienation is the technicalization of people's thinking activities,the simplification of values and people's being shrouded by instrumental rationality.From the perspective of people's technical behavior,we analyze the root causes of big data technology alienation in four aspects,including people's wrong design choices,people's separation from technical design,people's excessive pursuit of profit maximization,and people's lack of awareness of data protection.From the process of technology creation and application,we believe that technology design is controlled by capitalists,technology design defects,limitations of technology development Lack of technology development supervision,technical level restriction and imperfect technology application specification and supervision.Finally,it discusses the ways to ease the alienation of big data technology from the three dimensions of people,technology and society.We believe that we should first adhere to the people-oriented concept of scientific and Technological Development under the guidance of Marx's concept of science and technology,realize people's allround and free development,gradually move towards a communist society,and finally eliminate technological alienation.From the perspective of people,it is proposed to pay equal attention to both cognition and action,improve people's understanding of big data technology,strengthen people's self decision-making,strengthen people's big data technology ability with action,and promote people's entity return.In the technical dimension,it is proposed that responsibility and technology go hand in hand,establish a big data technology responsibility mechanism,and embed value rational algorithms under technological innovation.In the social dimension,it is proposed that law and ethics go hand in hand,clarify the ownership of data,and establish and improve the legal system and ethical code system of big data technology.Realize that when big data technology promotes social and economic development and serves people,it will reduce or avoid technology alienation and its negative impact as much as possible,safeguard people's rights,pay attention to people's dominant position,avoid people becoming slaves to technology,and promote people's comprehensive and free development.