The Current State And Problem Analysis Of Russian E-commerce Development

E-commerce is an emerging area of the Russian economy.The sales volume of the network market is rapidly increasing.So that,it exerts influence on the whole national economy.The current situation and prospect of e-commerce development has become one of the most important and actual issues.That's why in order to increase the efficiency in business;we should take into account main trends of the market as well as its basic problems.This thesis adopts the following methods:literature review,case study and comparative analysis.This study identifies and analyzes the present-day situation of Russian e-commerce.The main problems include weak infrastructure and delivery systems,distrust of new forms of payment by potential consumers,and regional e-commerce imbalances.Furthermore,the main trends of Russian e-commerce have been identified.On the one hand,the Russian market has a big difference with the rest of the world market.On the other hand,it has some similar trends in the world,such as the moving to the OMNI,intensive use of IT technology,mobile commerce,and social network business.Besides,the main models of e-commerce were considered in this research.However,the emphasis was put on B2C model.This paper analyzes successful Russian companies in the B2C field and points out their characteristics,advantages and disadvantages.Concerning another chapter,the author of the work compares the situations in Russia and China.For instance,reveals the similarities and differences between the two markets.The Russian market is scrutinized as one of the priority areas for Chinese companies.Consequently,China's Aliexpress platform becomes the leading foreign online store in Russia.Another important part of the paper is case study.This case study was conducted on Yandex Market,which is one of the earliest and the most famous e-commerce platforms in Russia.Developing its business,Yandex.Market has faced and coped with many difficulties in Russia's economics and commercial environment.To some extent,it raised Russia's e-commerce market to a new level.This means that case study introduces the evolution and prospect of the company and compares it with Russian and Chinese competitors.Summing up,the author tries to provide Russia with some useful suggestions based on solid research as to develop its e-commerce.