Derivative Ecology Of False News Generating Factors

Since the year of 2001,Journalism Review has published the column "Top Ten Fake News" for 15 years.For the past 15 years,there has been a drastic change in both the media landscape and the era.The integration of Internet technology and mobile communications technology has injected new impetus into the media industry,which has become a breeding ground for false news.The big changes taking place in the era,the reform deepening in the news industry and fierce competition in news media cannot change the fact that the authenticity will always be the source of news.The authenticity is the first law for the media industry upheld by the journalists.When discussing the annual holding reason for Top Ten Fake News Awards,Lu yiran,the former editor in chief of Journalism Review,has said:"It is incumbent upon professional news journalism to resolutely expose and criticize the phenomenon of news frauds and to persevere in flaunting false news reports." The author believes that it is also a very important task for the press to carry forward its professionalism and strengthen the construction of journalistic ethics.This paper introduces the concepts of media ecology environment and media niche from the perspective of media ecology.This paper puts the false news generation factors into a macroscopic and dynamic environment,which presents the ecological harm and environmental analysis of false news,and analyzes the fusion of false news generation factors.This author uses the empirical research method of the content analysis method,and uses the "false news of the year" selected by Journalism Review from 2010 to 2017 as a sample to study the scientific derivation of false news from coding to reliability testing as well as data analysis.In this paper,the discussion of the formation of false news dissemination may be more valuable than the judgment of false news.If we do not explore the ecological and efficient transmission chain of false news and we do not seek the huge demand market for false news,it will be very difficult to effectively do a rigid prohibition and boycott on this "special news product".The research perspective of this paper will provide a new vision of false news.Instead of a series of invalid measures like "promoting the professionalism of media people and establishing a sound supervision and supervision mechanism..."when it comes to false news,we must understand both how and why.