Research On The Body Presentation In The Space Of Live Video Broadcast

Since it became popular in China at 2016,webcast has been proved to be a way of life for the present young people.It simulates a scene of interpersonal communication in reality,provides a real-time interaction to peep anchor "foreground" space where the presence of the body and the virtual body intertwined,through the "performance","imagination" and "participation",it directly meet the audience's different demand.At the same time,under this explicit behavior,the direct seeding platform and the host can get benefits through the conversion of the gift and the direct live PK.The object of this paper is the website live show which occupies second big share of the network live market(first is the live broadcast of the game,and is not discussed here)and still presents the upward trend bases on the latest "China Internet network development statistics report".This paper follows the research path of media culture,focuses on the two core elements of live show which are space and body,and mainly studies the presentation of the body in the live webcast,and then analyzes the cultural power and consumption structure behind the presentation.This paper is divided into five parts.The first part is the introduction,where I explain the origin of the research,define the object and scope of the study,and build an analytical framework.At the second part,I explain the role and meaning of body changes during the development of space theory.The third part examines the three space in the current website live show and focuses on the different presentation of body.The fourth part focuses on the power operation and identity problem behind the website live show.In the fifth part,I mainly expounded the consumption logic and consumption path of different bodies in the website live show basis on the first four parts.