Research On The Phenomenon Of WEB Celebrity Publishing Is Viewed From The Perspective Of Fan Economy

Based on the phenomenon of web celebrity publication,this paper analyzes the development,current situation and development of this phenomenon from the perspective of fan economy.Starting from the definition of web celebrity with the development of the times,then lead to why web celebrity published the book,from then on into the discussion of the book link.Bringing the publication of web celebrity into the publication process system,and in which to explore the impact of the fans on the publication of web celebrity and the phenomenon that web celebrities also use a variety of ways to meet or expand their fan base.In this paper,the author analyzes the innovation of the publishing industry brought about by the publication of web celebrity,discusses the challenges to the traditional publishing industry caused by the appearance and development of the web celebrity publishing mode,and finally combined with the full,analyzes the drawbacks of the web celebrity publishing model based on the fans' readers,putting forward some suggestions and countermeasures,in order to hope that the model can be more active in development,and to make a more adequate social benefits to society,while making a long-term understanding of this paper,combined with the lack of countermeasures to the vitality of the web celebrity publishing model.The research methods used in this paper mainly include case analysis and interviews with specific readers.The case study focused on the representative of the Internet and its published books.It repeatedly mentioned the groundbreaking book "From Your World Through the World" and also carried out a certain number of other books.Include this to enrich the content of the article,and explain the phenomenon more clearly.In the interview method,two readers were selected,one was a fan of the @Recall dedicated vest,and the other was a fan of @Mi Meng.In the subsequent period of time,he was separated from his fan group.Both were The typical fans did find some other points of thought in their interviews,and the interviews also showed some feedback from fan readers.In terms of the overall structure,the first chapter of this article focuses on the definition of “web celebrity” in the scope of this study,and discusses the reasons for the emergence of web celebrity publishing,and its causes are highlighted.The importance of the "fans" community.The second chapter elaborates on the current status of publishing books,the size of the book,the author,and the category of the content,in order to clarify the general situation of the current red publishing of the book.The third chapter elaborates the influence of fans on the process of book publishing and follow-up publicity.In the fourth chapter,we go to web celebrities to use various methods to attract,agglomerate,and influence its fans.Chapters 5 and 6 discuss the existing drawbacks.First,some development strategies that are considered in this paper are given.