Research On Social Influence And Standard Of WeChat

With the promotion of network technology and the popularization of computer network terminals,the social information network is becoming more and more convenient and changing the world at full speed.As a new social networking tool,WeChat has nearly nine hundred million registered users.It has been fully integrated into the daily life,and has also changed the social communication habits of modern people.The arrival of the WeChat era has pushed the way of life and social needs of mankind to a higher level of quality,and realized the qualitative change from material to energy then to knowledge type.The economic basis determines the superstructure.With the change of social needs of human beings,the human communication behavior pattern has also been remolded.The practical function,instant communication,interactive network space and other social characteristics of WeChat have met the needs of modern society to a certain extent.The use of WeChat has brought a series of changes to people's communication.WeChat has the function of address book,which makes WeChat become a social platform of acquaintances,enriching the human communication channel.The powerful function of friends circle gives users more space to show themselves.The promotion of WeChat public platform also facilitates the dissemination and management of information by official organizations.On the one hand,WeChat's payment function has brought great convenience to people's lives,and on the other hand,it has also satisfied the interests of business enterprises.However,WeChat as a kind of virtual reality technology,not only makes human interaction convenient,but also results in social contradictions.Therefore,with the guidance of Habermas' s theory of communication behavior,from this unique point of view,it is beneficial for the healthy development of human communication behavior to study the rationalization of communication behavior in the use of WeChat.It also has some theoretical and practical significance.On the basis of Marx's communication theory,this paper discerns,expounds and analyzes the problems of social communication behavior brought by WeChat.The methods of interdisciplinary comprehensive research are used to analyze the topics of the communication behavior of WeChat.Based on WeChat communication in the whole aspect of modern social life,this paper expounds the theoretical significance and practical value of the previous research.Starting from the basic views of Communication Behavior Theory,this paper expounds the positive effect and the negative effect of WeChat on the shape of interpersonal communication,and explores their causes and talks how to extend the positive effect and reduce the negative effect.It emphasizes that the point of construction of the rationalization of WeChat communication behavior is to reduce the negative effect.It should adopt four measures to do it,which are legislation,administration,straightening of company,self-consciousness.By this,we can rationalize the communicative action in the social world,and realize self-autonomy and social recognition of the communicative actors.