The Imbalance Of Professional Role Of Local Newspaper Reporters And The Strategy Of Self-Rationalization

This paper explores the disorder and self-rationalization mechanism from the perspective of the professional role of journalists in Fujian by means of questionnaire survey and depth interview.The study found that the role of "profit" and"propagandist" in the journalist's professional role began to be highlighted in the transitional period of the newspaper industry,and the situation of mutual growth was mutually reinforcing.In the current development path of the press is not yet clear.Local newspaper industry is increasingly dependent on the soft support of local government."Brand Promotion" has become one of the pillars of local newspaper revenue.At the same time,reporters help the newspaper to increase revenue become a common phenomenon.In the practical work,the role of "profit" and "propagandist" is more and more important,and the "supervisor" role played by reporters is gradually declining.However,reporters do not agree with these two identities.From the current trend,there is a big conflict between the role of "profit" and "information communicator"played by journalists in Fujian local press in the process of development of the media.In contrast,the strengthening of the "propagandist" and the further decline of the"supervisor" didn't give reporters a much greater sense of conflict.Therefore,reporters face the role of professional disorders in the transition period.To this end,the reporter" has adopted a variety of rationalization strategy to change their perception of the specific role of the profession in order to achieve a new balance of cognitive and behavior,to adapt to the requirements of the new environment.