Research On The Transformation Of The Traditional Newspaper Editorial Department Of Changchun

This study adopts the method of depth interview(Qualitative),based on the traditional newspaper editorial department Changchun area transformation of the development status,problems and difficulties,countermeasures are explored,and ultimately the formation of discussion and understanding in law and provide a theoretical reference to the transformation of the newspaper.It is found that the transformation of Editorial Department of Changchun newspaper industry is unavoidable and must be envisaged from the needs of audience,nature of newspaper,future development and national strategy.Including the problems and difficulties of current Changchun newspaper editorial department:organization level did not really realize the integration of resources;without the formation of thinking as the core of the Internet news gathering operation,such as the lack of operation of news production process and integration of cross media news dissemination form and the lack of strategy and management scale;the level of thinking to both party newspaper circulation and the rate of reading,thinking and positioning to the city newspaper,evening news in the situation of scarce resources clearly how to do?Conclusions tissue remodeling should establish the editorial department of the media,through the information flow from production to spread all the key barriers;operation level through the central kitchen cross media production,various forms of social resources.build embedded polymerization news production in the new process,will move the end for the dissemination of the main battlefield,social factors strengthen the communication link the.Management thinking should be clear that party newspapers should innovate the interaction mode in a variety of presentation ways,do well in service platform construction,reconstruct user relationship through algorithm +scenario,so as to achieve synchronous improvement of circulation and reading rate.While the urban and evening newspapers should be based on the existing resources to clear the transition thinking,deep ploughing depth for the audience to read the news.