The Content Analysis And Audience Research Of Cultural Forum TV Programs

In rencent years, cultural forum television programs are becoming more and more popular,and cultural forum has been the new way to spread knowledge since the first cultural forum television program was created in 1999.Especially,the"lecture room",who is good at the subjects of literary and history, made cultural forum television programs heat up. lecture room not only created amazing audience rating,but bring up many super stars,such as Yizhongtian,Yudan,and some local television also started cultural forum programs,which is one of audience's favurite programs However,the program model also has many problems.How to analysis such programs from communication,history,development background,and then to find its rise and breakthrough,has become an important task for the television research.In the lots of cultural forum television programs,the author choices新杏坛as my research subject.There are three reasons:First, New-Apricot Forum has the typical representativeness of lpcal cultural forum programs,especially the long history tradition in Shandong provice.Second, New-Apricot Forum created many breakthroughs of literary marketing and the consciousness of press for Cultural Forum Tv Programs.Third,the author has a part-time job in New-Apricot Forum, which help me learn more about this program model,and collect abundant material and data,which have a role in my paper writing.By adopting both content analysis and auestionnaire survey methods, the author started the research with the development and the status of cultural forum tv programs, and research the characteristics of New-Apricot Forum.The author also pay more attetion to the culture programs'ways and effect of communication. The paper intends to research the social controversy and its impact in order to enable people make more sense to look at cultural forum phenomena through my object, New-Apricot Forum.Therefore,this paper will provide some useful adivice.To ensure the long developmntand attract more audience, Chinese TV practitioners,especially the local ones, must cultivate the consciousness of press,and a clear awareness-building for culturalresposibility.