Problems And Countermeasures In TV Data News Report

Under the background of big data era,journalism is also facing opportunit ies and challenges.Data news came into being under the support of the big d ata age and the Internet technology.The data news is the news report expresse d through the visualization of the data mining,collection and data analysis.Alt hough the television media has gradually realized the great value of the data n ews and began to operate,there are still some problems in practical practice.Through the discovery and analysis of the problems,the TV data news will be better developed.In the data sources,the current database openness is not en ough to make the data collection incomplete.There is no clear description of t he sources of data in the TV news reports.In the presentation mode,there is a deviation between the degree of visualization and the preferences of the audi ence,and the deep level interpretation of the data is still in a relatively shallo w level.The way of presentation is relatively simple.In visual expression,diff erent visual expressions should be adopted for different news events,which ca n not be used in form,blind herd,data for data,visualization and visualization;the imbalance of expected effect and audience acceptance will lead to the red uction of the effect of new television data transmission.At present,the majorit y of the data news production and production team is transformed from the tra ditional news practitioners,which leads to the weak team integration and the l ack of data interpretation ability in the process of production and production of TV data news in China.How to produce the personalized and product reports is the TV data news which needs to be solved urgently.It is urgent to find,respond,analyze and solve the problems in TV news reports.This research uses the literature analysis method,content analysis method,questionnaire survey method and case analysis method to analyze the problems existing in the TV data news,and on the basis of the characteristics of the T V news in the present time,analyze the existing problems in the TV data new s report and the corresponding solutions.The full text is made up of five parts: the first part is the introduction,e xplaining the background and significance of the topic selection.This paper bri efly describes the current status of data journalism research,and introduces the research significance and research methods.The second part outlines the curre nt television data news production,including the production and development o f data news,the concept of television data news,the change of data news to t raditional TV news reports,and the characteristics and advantages of the comp arison between the data news and other media.The third part analyzes the exi sting problems in the current TV data news,mainly through content analysis,q uestionnaire and case analysis,using the content analysis method,quantitative a nalysis of the sample of the object of research,the existing problems in the c urrent television data news report and concrete analysis of the problems.This paper analyzes the problems in TV news report from the perspective of audien ce's attitude towards TV news and cognition.In the fourth part,the specific pr oblems in the current TV data news report are analyzed and the solutions are put forward,and the corresponding countermeasures are put forward from three aspects: data collection and analysis,visual presentation,and the audience's co gnition and attitude in the TV data news report,and a prospect of the develop ment trend of the future TV data news,which combines the technology and c ommunication methods such as Html5 technology,cross screen communication and other media to make the two spread of television data news coverage thro ugh the new media and other media to maximize the application of television data news reports.With the continuous development of Internet technology and large data tec hnology,the future data news will play an important role in the news industrywith its own characteristics and advantages.As a new and fashionable form o f TV media news report,TV data news is normal and can not be covered up.The outstanding advantages and development prospects of TV data news.Thr ough the analysis of the problems and Countermeasures in the TV data news r eport,this paper hopes to provide some help to the development of the future TV data news report,and let the TV data news report develop its own potenti al,serve the audience better,and benefit the society.