Research On UI Visual Design Of E-commerce Website

With the rising standard of living,e-commerce has now become a guide for improving the economy and improving people's lives.Shopping approach is diversified,and the increasing shopping demand has prompted shopping to become the mainstream shopping mode.In the fierce competition environment,commodity price,design,quality and service are all important factors to determine the brand loyalty of users.In the field of business communication,graphic designers have to do is according to the requirements of the business customers prior approval brand promotion,and the organic integration of commodity pictures and text messages,displayed in different media platform.UI visual design refers to the design of interface design that conforms to human-computer interaction,operation logic and aesthetic feeling.As a medium for displaying commodities to consumers,e-commerce website is an obvious way to attract more consumers from many similar e-commerce pages and to attract more consumers.At the peak of e-commerce development,people's aesthetic needs have been constantly improved,and the artistic requirements for the commercial web design have been gradually improved.Designers shoulder the responsibility of reconciling the contradictions between business and artistry.Improving the artistic expression of e-commerce design is the direction of the designer's thinking.This article through to the electronic commerce web UI visual design research,combing the important factors that affect electricity visual design art,respectively from the text in the visual design to convey emotion,color impact on consumer psychology,based on the visual process of layout design,and visual design style of different stages of the electricity business analysis,discusses how to apply artistic and functional to eb point page visual design,combined with abundant cases to illustrate,designer provides a certain reference to the electricity industry.