| With the rapid innovation of internet technology, the rapid development of e-commerce provides an excellent opportunity for the development of web design market. The fundamental task of the e-commerce web design is to meet the functional requirements of the business first and to give the public the visual enjoyment of artistic beauty and better life service by integrating beautiful visual forms and good interactive experience.However, commercialized operation of web design not only brings development opportunities, but also some adverse effects. The Fundamental purpose of business is the pursuit of profit maximization, forcing designers to accomplish web design works with high function in the condition of limited funds in the shortest time, to meet commercial requirements to the greatest extent.Meanwhile, with gradual enrichment of social culture and the material conditions, public aesthetics is evolving and sublimating, and People’ demands on readability, artistry and fashion of business pages are also improving. This leads to internal contradiction between function and artistry of e-commerce web, which has become a prominent bottleneck in the development of e-commerce web design. Another important factors accounting for the phenomena are the designer’s uneven designing levels, and the imperfect team cooperation model existed in domestic web design market. The solution to this problem depends on two aspects, namely, the e-business companies and designers.In the context of commercial operation, it is very difficult to push businesses to increase the input in web design and meanwhile shoulder the responsibilities of social and cultural development in respect of consumers’aesthetic interests and artistic demands. But it is comparatively easier to solve the problem by raising the designers’ professional qualities, skills, team spirit and communication abilities. So it requires web designers have a certain artistic accomplishment, aesthetic proficiency and communication ability to deeply understand the design intent and respect the market and relevant design objects, so as to reconcile various contradictions well between commercials and art, business and the public. Furthermore, designers should focus on teamwork and improve work efficiency, and integrate the function, artistry, entertainment, and interactivity of web page effectively.In conclusion, this paper analyzes the root of contradiction between function and artistry of business web page, sorts out the relations among business enterprises, designers and audience, studies how to enhance the driving force, related skills, art performance of web design in e-business context, in purpose to make web audience have good artistic enjoyment in their daily online shopping, by integrating fully the function, artistry, entertainment and interactivity of business web pages. |
