Application Research On Visual Design Of E-Commerce Websites

In recent years, our country vigorously promote the construction of the electronic commerce market, clearly put forward the targets and task requirements to promote the healthy development of E-commerce. E-commerce creates new consumer demand at the same time leads a new market attention, broadens the new employment channels, and provides new chances for social innovation and entrepreneurship.With the propose of "Internet plus" strategy, E-commerce is gradually out of the scope of a single industry, has become a major new engine of promoting the economic quality and efficiency, and improving the quality of lives.E-commerce market of China has entered a steady development period. Online shopping transaction volume has reached trillions in size, and still present a high growth momentum. At the same time, the E-Commerce Websites have sprung up, the competition among commercial enterprises has gradually opened the prelude. As time goes, the aesthetic requirements of users are constantly improving, the basic functional design has been unable to meet the users’ demands. How to catch the consumers’ attention through visual language in the fierce competition among the E-Commerce Websites and to create more economic value for the business enterprises, has become the research subject of our design researchers.Based on the visual design of E-Commerce Websites,this paper combines and analyzes the prosperity and confusion of visual design among the domestic E-Commerce Websites, a deep insight into E-Commerce Websites visual design elements, and improving the customer satisfaction as the breakthrough point proposes the unification, emotional, and branding design principles of E-commerce sites visual design. At the same time, this paper discusses the application methods of the visual design of E-Commerce Websites from many aspects, including the accuracy of information transmission, users’ experience as the center of the design leading thinking, innovative design language, and the expression of good intentions in visual design, etc. Deeply explores the important significance on promoting the brand value of visual design based on user demand, differentiated and well intentioned. In addition, the author combined with personal actual design cases practicing the above. Through the investigation and analysis of domestic and foreign E-commerce sites, puts forward the material design, minimalist design,emotional design and virtual reality(VR) technology development development tendency of visual design. Finally, through the logical inference, good visual design is conducive to the E-commerce brand visual images, at the same time is also an effective way to deal with the fierce competition in the E-commerce market.