Research On The Visual Order Of The E-commerce Platform Website

This paper mainly elaborates how to construct the visual order of e-commerce platform website design as the research object, attempt to analyze and investigate the case, theories and methodsof the current e-commerce platform website to reveal the visual order’s constructionmethod and its deficiencies of current e-commerce platform website design, so as to introduce a new theory to deduce a new design strategy for building the electronic business platform website visual order.From this point of view, this paper mainly consists of four parts:starting from the background of the research object,the first part highlights that the research by the scholars on this question is still in its infancy, thereby eliciting the research topics.The second part is a clear definition of the visual order for e-commerce platform website, on the basis of the website development process to deduce the order to build the visual content of the site covered,as well as its relationship with the visual presentation design.The third part of domestic e-commerce platform website case and its construction methodology are analyzed to reveal the confusion of present business platform web interface visual presentation order’s and the inadequacies of construction method’s,which leads to the new theory -behavioral logic.The fourth part describes the important influence to the physical behavior of logic steering logic to build business platform site visual order,and this relates to the impact the userexperience with the purchase efficiency. Finally it’s deduced to the strategy and paths of building electric business platform website design based on the behavioral logic theory.Final conclusion of this paper is that whether the e-commerce platform web interface has a clear visual representation order will be an enormous impact on the user’spurchase experience. Behavior logic in construction business platform of visual order is to enrich and complement the design methods and ideas,but it do not deny that the existing value of constructed from physical and logical thinking of website of electronic business platform of visual order. From a new perspective of logical thinking to explore new visual design strategy and path, and then apply the method to design more in line with user habits electronic business platform site that is, to strengthen the visual interface, the operation guide users view process, the guide behavior, which will effectively improve web site usability features that help users to shorten the search time, improve the efficiency of decision making, fast to achieve purchasing task, and website user experience, ultimately maximize electric business enterprise to serve the interests of the consumers. Therefore the strategy and method based on the behavior logic to construct electronic business platform website visual order has theoretical significance and practical significance to explore.