The Research Of Dazhong Daily's Smog Report (From October 2016 To October 2017)

After 40 years of reform and opening up,far-reaching technological and institutional innovations define a new context for a changed China.China's impressive achievements in improving the living standards of its people are well recognized throughout the world.Nevertheless,following the industrialization,China's haze problem increasingly serious.At the same time,media reports haze become an important issue.People on the information reported in expansion of the scope of haze and health protection from the weather warning to reflect on the social development occurs,a corresponding increase in information needs.Party newspaper play an important part in leading pubic opinion and promoting policy implementation of treatment of haze.As the party newspaper of Shandong province,“Dazhong Daily” is supposed to take up the heavy responsibility of news spokesman of fog area.The study took nearly one year's “Dazhong Daily” haze weather reports(from October 2016 to October 2017)as research subjects.“Dazhong Daily” is the mouthpiece of the party and the people,and it has significant influence on haze policy interpretation and governance effect.“Dazhong Daily” has been an incredible role model in terms of haze policy interpretation and polluters' governance of Shandong province.At the same time,“Dazhong Daily” lay a foundation of haze report.Making macroscopic research and taking macro analysis of “Dazhong Daily” by the way of content analysis.The study from the following aspects: report theme,report quantity,report source,report tendency,report layout and text forms.“Dazhong Daily” haze reports take communication as the principal literature style,at the same time it keep up carrying forward the positive theme and surrounding the government work.The concrete content of haze report is determined by season.In autumn and winter,the major subject of haze report is about policy,weather warning and notification of polluters.In spring and summer,the major subject of haze report is about knowledge of popular science and effect of haze governance.“Dazhong Daily” must keep up carrying forward the theme,but also should make some negative news information to bring positive functions into play by active and effective dissemination.Generally speaking,the haze repotr of “Dazhong Daily” has many advantages of firm standpoint,various forms and so on,meanwhile,it also has disadvantages,such as lacking critical reports,lacking depth reports,lacking popularization of science of haze and report subject imbalance.“Dazhong Daily”,the party newspaper of Shandong province wants to exist and exist better,it has to improve its shortcomings...